Advisory
An experienced technical thinking partner.
A place to work through decisions, challenge assumptions and find a sensible next step—without starting with a full CTO engagement.
Our mission is simple: Enable founders and leaders to leverage technology for business success, ensuring a seamless journey from concept to launch and beyond.
I help founders turn ideas, prototypes and early builds into working products.
As the business grows, I help put the technology, team and delivery approach in place to take it further.
You might be deciding what to build first, bringing together work from freelancers and AI coding tools, or working out how to move beyond your first MVP. You might already have a product and customers, but need support as your CTO leaves, delivery becomes harder to manage, or too much knowledge sits with too few people.
I can lead the build with a team, work alongside the people you already have, or act as an adviser as you work through the next decision. For SME owners and leaders, I also help make sense of where AI could fit into the business and what oversight new workflows and software need.
You don't need to arrive with a technical brief. A useful starting point is what you're trying to achieve—and what's getting in the way.
An experienced technical thinking partner.
A place to work through decisions, challenge assumptions and find a sensible next step—without starting with a full CTO engagement.
Bring your idea and early work together into a product.
Practical technical leadership and a team to help you move from an idea or prototype to a focused MVP.
Understand what you have. Get a clear plan for what comes next.
Senior technical support when leadership is changing, delivery is struggling, or the business has outgrown the way its technology is being managed.
Make AI a useful part of how your business works.
Practical advice on where AI fits, how to turn experiments into repeatable workflows, and what oversight your business needs.
How I approach the work
I want to understand what you're trying to achieve, what you've already tried, and the constraints you're working within. The technical work should support those priorities, not become a separate agenda.
Not every problem needs a full build, a new team or a CTO several days a week. We agree the scope and level of support around the work that actually needs doing.
You work directly with me. Where the engagement needs more capacity or specialist skills, I bring in a team or work with the people you already have. We make responsibilities and the way we'll work together clear at the outset.
You should know what we're working on, why it matters, and which decisions need your input. I explain technical choices in business terms and raise concerns early, with a practical way forward where possible.
I want your business and team to be better placed when the work is done. That includes sharing knowledge, keeping useful records and supporting a sensible handover when the time comes.
Some of the work behind the advice.
My work has included early product development, interim technical leadership, product launches and changes in development teams and partners. These examples show different ways that support can fit a business.
Interim CTO support for a pension discovery and consolidation MVP.
Read more about FabricBuilding the customer-facing product for a new electric vehicle personal contract hire offering.
Read more about Octopus EVFrom product design and prototyping to an MVP for a new talent-mapping business.
Read more about BlackSheep AISupporting a new product launch while strengthening delivery and continuity across development teams.
Read more about My Health CheckedI've always been interested in ideas—and in the practical work needed to bring them to life.
I combine hands-on software experience with technical leadership, working with founders, CEOs and senior teams from the first idea through to later stages of growth.
I enjoy getting to understand a business properly: what it's trying to achieve, how its product works, and what its people need to make progress. My role is to help you see the options clearly, make informed decisions and move the work forward.
That can mean advising you on a specific question, leading a team through an MVP, or helping an established business understand and improve its technology and delivery.
I'm based in London and bring in collaborators where their skills and experience will help the work.
Whether you're at the idea stage, working towards a launch, or trying to understand what's holding progress back, I'd be glad to hear about it.
Book a free 20-minute introductory call at a time that suits you. We'll talk through the business, where you've got to and what you'd like help with, then whether I'm the right person to support you and what a sensible next step might look like.
If you'd rather write first, send me a message and I'll reply as soon as I can.